About
I build products with purpose.
I’m Natalie, a Product Designer focused on simplifying complex systems through thoughtful, insight-driven design. I use research, data, and iteration to create products that feel clear and intuitive.
My work focuses on the connection of user needs and business strategy, designing experiences that not only work well, but scale over time. I recently completed the MBA Essentials programme at LSE, strengthening my understanding of business strategy, operations, and decision making, and deepening the way I approach product thinking beyond the interface.
The path
Experience
- 2024 – PresentProduct Designer · Blokur & Music ReportsUser centred design and product development across Blokur and Music Reports.
- 2022Product Designer · BlokurEnd to end product design.
- 2021Junior Designer · BlokurVisual design, branding, and marketing communications.
Education
- 2026MBA Essentials · LSECore MBA foundations in business strategy, leadership, finance, and organisational decision- making, directly informing product prioritisation. Strengthening alignment between user needs, business goals, and long-term growth
- 2019Architecture BA · University of WestminsterHuman behaviour analysis and problem-solving applied to real world complex constraints.
The tools
01 — Research & Collaboration
02 — Project Management
03 — Design
04 — Workflows
05 — Analytics
06 — AI Tools & Development